Social Networks...Why?

You may ask why you should register your business with social networks. Social Networking can be very profitable for your business. A few ways social networking can help your business is: Providing Marketing on the cheap, Helping you find talent, Finding partners/collaborators, building a business online from start.

A client made a comment about Twitter "I saw people posting from their Twitter accounts bus it was all dum stuff". This client owns a night club that is opening this Friday. I explained to him that he isnt required to follow these people but he wants these people to follow him. He wants them to know what his business is doing, whats coming up at his night club and keep them informed. Youtube and Facebook are also very beneficial. Linkedin is a good one as well. These are the top sites at this time, so where the crowd goes is where your business should go.

Keep your pages active. Keep your topics going. The more active you are the more business and attention you can generate.

Market Your Business

Small business owners think marketing is something you just do every six months or so.
But when you market your services continuously to your target market rather than occasionally, business becomes easier. If potentials customers/clients have a positive outlook of your company and services before they make contact with you or vice versa, you’re that much closer to winning their business.
Ongoing marketing isn’t tied to price. It’s defined by putting the right message in front of the right person. Prospects will pay for quality services and products as long as the timing is good for them. This doesn’t mean that offering deals isn’t a good idea. It means you do not have to base your marketing around continuous discounts and coupons.

Some ways to market your business that won’t break the bank are:
Make your customers feel important
Create business cards that are interesting
Stop servicing non-profitable customers
Send out newsletters
Do things for charity
Blog your ideas that pertain to your business
Keep your customers coming back, keep them active